Builders Offer Less While The Market is Hot

Here is the scoop on the change in Co-Broke policy by Lennar Homes and its Co-Broke Program is being publicized with the following wording:

“Lennar® Makes It Easy. Register Your Clients and We’ll Do The Rest!”

They are paying only 2% Co-Broke on the first sale this year by an agent. A different commission applies to homes sold after the first Lennar Home Sale.

Why so?

  • Is Lennar making more effort selling directly to home buyers?
  • Is Lennar’s new co-broke program turing agents and their clients away?
  • Is Lennar encouraging agents to just register their clients and do nothing?
  • Is Lennar confident enough that it can serve home buyers better without agents?
  • Is Lennar sure enough that agents will come back to register other clients?

I guess time will tell.

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